With Korean’s rising influence within the style world, you might be questioning how you can try out the latest developments yourself. Soo Joo Park has been known for walking in NYFW with her trademark platinum blonde hair and outlined features Soo Joo is not your regular fairly face with endorsements from international brands reminiscent of L’Oréal Paris, Redken Extreme or Chanel.
Park was accused of colluding with controversial figure Choi Quickly-sil, the founding father of the Church of Everlasting Life, to extort millions of dollars in bribes from major South Korean corporations and allowing Choi to intrude in authorities matters.
So understandably, the Korean fashion and wonder industries have change into more and more reliant on each gross sales in China and the constant inflow of Chinese language vacationers who fly to Seoul primarily to buy Korean merchandise and international luxurious brands.
The truth that streetwear codes at the moment are fully adopted by most luxury style homes in the West, coupled with the colourful affect of Ok-Pop all over the world, has all helped to solidify Seoul’s place on the style map,” she tells Highsnobiety.
Certain, Korean style will not be but as common as Korean magnificence however within the vogue trade, the fragile designer manufacturers which are hard to find and harder for the Chinese language to repeat, are still extremely valued,” says Park Yeon-joo from the Council of Trend Designers of Korea.